Ways of Increasing Conversions

Sunday, December 20th, 2009 at 12:47 am

Conversions are a much sought after component on websites. In actuality conversions are nothing more than when a visitor completes an action on your website. The act can be anything from sending an email, filling out a form or purchasing a product. It is a clear cut sign that visitors to your website are interested in developing a business relationship or that they are at least interested in the content you are offering.

Conversions also bring down your bounce rate, which is the undesirable occasion when a visitor lands on your site only to exit within mere minutes. It generally indicates that the visitor found nothing of interest or value on your site. This can occur when your site fails to provide interesting or unique content. It also happens when your site lacks an aesthetically pleasing layout. The importance of your website’s design quality cannot be overstated. Take the necessary precautions to make sure your site is user-friendly and pleasant to the eye.

If you manage to foster a strong sense of community on your website you increase the odds of conversions. Playing host to an online forum provides users with the opportunity to interact with people with common interests. As a result, participants will return to your website continually in order to connect with their friends. You not only build a sense of unity but you establish yourself as a website that can be trusted. Visitors tend to view trustworthy websites as those which have earned feedback and open lines of communication. Therefore you will most likely see an increase in conversions.

E-mail newsletters or RSS feeds keep your clients abreast of your always changing website. If you add significant content to your site you can notify your visitors via these two forms of communication. In order to receive them however, users have to sign up for them thus resulting in a conversion. If you make certain your newsletter is filled with interesting and exclusive content visitors will be more than willing to enroll. You can even offer other incentives as well including bonus or discount deals should you sign up. Just make sure the enrollment process is simple and not the least bit time consuming – the last thing you want is to turn away potential conversions.

Jean Klett is a business coach and mentor, that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Jean and his team are focussed on training and getting results quickly. For more information and to contact Jean, visit: thebusinsessmodelguide

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