It amazes me with the year 2010 almost here, that there are still professional business owners who don’t understand the power of the internet, so when I came across an article by a gentleman named Nigel Peck, I couldn’t resist quoting his witty commentary:

“There is a common misconception amongst many people with regards to Web Sites and it is that as soon as you have a Web Site people will start looking at it, and therefore it will attract new business. This is not true.

My answer to this is always the same ‘When you get a telephone does it start ringing?’ I won’t insult you with the answer to that one. A Web Site is like anything else, for people to look at it they’ve got to know it’s there first.”

I read somewhere that even if a business owner truly doesn’t see the need for Internet marketing, just the fact that competitive companies in the same industry do have a web presence, in and of itself, is reason enough to make darn sure you are on the web too.

Seems pretty obvious yet it isn’t so obvious to many people. I have actually personally had a conversation recently with someone who wanted to write and distribute a newsletter. I am a big fan of newsletters, having run a non-profit association for years. It was my number one way of communicating with our membership on a monthly basis. I asked for contributions from members, ran “member of the month” contests and shared industry-relevant information as well as association news. So I definitely agree that newsletters are a great resource. However, this person I was conversing with, when asked how he would distribute his newsletter, responded with “there will be a sign-up form on my website.” Sounds great. Now how are people going to get to the website? He didn’t have an answer to my question. He didn’t understand or agree with the importance of Internet marketing. Good luck to him getting his newsletter out.

Then there are those entrepreneurs who do recognize the importance of Internet marketing but might not have the luxury of time or the resources available. New Horizons 123 was created with this population in mind. Baby steps for small
businesses.

Julie Weishaar is a highly qualified marketing professional with 10+ years in marketing communications, branding, event planning, public relations and Internet marketing.

http://www.newhorizons123.com

Article Source:http://www.articlesbase.com/internet-marketing-articles/why-do-i-need-to-do-internet-marketing-1523462.html

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If you have a business, you know that you need to have a website. Having a web presence allows businesses to expand their clientele and generate business even when their brick and mortar store is closed. Many people have even found that the Internet is a great place to have a business without even having a traditional brick and mortar store. To market you business on the Internet properly and effectively you need an Internet marketing strategy.

To improve your website traffic, you’ll need to implement SEO. This is one of the easiest and fastest ways to market your website. It can be a little tricky to navigate if you don’t know what you’re doing. But following some basic tips will get you well on your way to successfully using SEO.

there are rules for how you’re supposed to implement your keywords. By following them, you get better results. Your traffic and coverage will be better, which is what you want. Generally the rules are to stick to no more than 20 words on the description, and having 2-3 keywords on the title of your site. Going beyond the recommended word count can lead to your site being banned or blacklisted by search engines – which is not what you want.

All this means that when you develop an online presence for your business the marketing that worked in the real world will need a little adaptation. Marketing is nothing more than an incremental process. That process is comprised of a series of steps with clear objectives. Those objectives include:

* Grab the attention of the right people
* Stimulate interest
* Motivate action
* Reward action

Apart from the ordinary e-books and tools available, you will need direction in your internet marketing career in order to get off on the right foot. The best place to find this information is to listen to people who already have a well developed knowledge of online marketing. You can make a relatively easy money over the internet, but you must learn the fundamentals and build your foundation before doing so. It’s almost like an electrician. In order to become an electrician, people need to undergo a significant amount of training in order to retain the proper skills to effectively do their job on a daily basis. When working online whether it be selling and promoting other peoples products, information products, or whatever you may find for a source of income you have to be trained properly in order to learn.

519Studio is an independent, full service, digital creative agency. We specialize in website design,website development, online promotion, flash design, interactive marketing, 3D games, viral campaigns etc.

Article Source: How to promote Business From Internet Marketing Strategies

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