Squidoo is the idea of expert internet marketer and entrepreneur Seth Godin. The purpose of a lens is to allow the creator to present as much information as possible about one specific topic or product. Selling is encouraged, and for those who are serious about it, building lenses is a very lucrative income.

You don’t have to be an expert programmer to build lenses either. This is an excellent business for the novice, and it’s easy to get started.

Now, the purpose of this article is not to walk you step by step through the process of building a lens. You’ll find plenty of video on You Tube to teach you how to do it. With Squidoo though, it’s so easy to build one of these things, if you can read and follow instructions, you won’t have any trouble at all.

The first thing you need to do is sign up for a Squidoo account. You will start off by creating your first lens. The important thing you want to do here is your keyword research. You will need to use keywords in the lens link, as well as in the tags for your lens.

Don’t sweat making your first lens. The easiest lens to make is a product lens. In this lens, you include a short description and then add four other modules. Make sure one of these modules includes a guest book. This will allow you to exchange links with other webmasters and raise the rankings of your lens.

You will need a text module for your product review, and don’t forget to include images. Avoid the money modules, like Ebay and Amazon. You want to focus your potential customers on the product you are selling.

Squidoo lenses allow you to sell both your own products or someone else’s. You may even do lenses on specific people. There are review lenses that cover specific products, and then there are lenses that cover specific topics. The point is to cover the topic or product extensively with lots of information.

Once you have created your first lens, then complete your default profile. As you create lenses, your lenses will be added to your profile so you don’t have to worry about that. Each profile has it’s own profile, so you may create different profiles about you and your business for your lenses. If you do a specific topic, make sure you make a lot of related lenses for that topic.

The secret to making a lot of money as well as going viral with Squidoo is to make a lot of lenses on your specific topic. To increase your chances of going viral, you will want to market as much as possible. Bookmark your lenses, as well as writing and submitting articles. Invite your friends to make lenses and share yours with them.

Remember, if you set up your lenses right, they rank high in the search engines, and they’re a very viral mechanism. For those of you who don’t want the hassles of owning domains or websites, this is definitely the easiest opportunity for you.

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Article Source: Viral Marketing: Build A Squidoo Lens

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Let`s begin with marketing. Simply stated, it`s spreading information about something, be it a product, service, information or even marketing your time. From Wikipedia, “Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Web Marketing is simply the application of marketing principles on the internet.

SEO is a very specific type of web marketing that people focus on, and it stands for Search Engine Optimization. What it means is making your web site or page optimally designed and marketed to show up as a high ranked search to your target audience.

Web marketing is becoming a necessary skill for all successful writers. As the amount of information continues to grow on the web, the task of getting heard and read, for new authors has become increasingly difficult. There are have been numerous posts made by Mr. Marketing, Seth Godin in his blog on this subject. He`s written books worth of his ideas on how ideas spread.

If you have come to this lens seeking greater knowledge of web marketing and some key tools for being a successful web marketer, you`re in luck. You`re exactly the person I had in mind when writing this lens. After doing some research on the subject, I decided the best way for me to know and practice web marketing, was to write this web page documenting what I`ve learned, and then put into practice the same techniques discussed to market this site.

Content is King
“If you build it, they will come” may have worked for Kevin Costner in Field of Dreams but it`s not going to work for the average web author. Ideally, you wouldn`t have to do anything but write some damn good content, and for the most part this is true. In order to win at Web Marketing you have to start with excellent content.

The most vital thing you can do to market ideas on the internet is to make sure they are worth spreading. No matter how much time, effort and or money you spend on advertising your web site, it won`t spread if there`s not a compelling message. Even with a volume of critical data, the information must be laid out so as to be easily accessible to your target audience. Otherwise they won`t stay on your site long enough to get hooked. If you`re telling a story it`s got to be interesting, or at the very least something that your viewers can relate to and feel at ease with (that`s my style, I go for the old couch in the living room content). You`re trying to catch an individual`s attention span as they are browsing about the internet. So you have to make your message fast and good enough to validate their time reading/watching.

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Article Source: SEO Tutorial Web Marketing

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