The amount of false information available about e-mail marketing on the net is staggering. If you are advertising your affiliate program through e-mail campaigns, make sure you know what your responsibilities are.

The lawless days of spam e-mail are over, at least for U.S.A. based advertisers. The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) sets forth specific requirements for advertising via e-mail. The law has been tested numerous times since being passed and fines have been levied, property seized, people have even been sentenced to prison.

As an affiliate marketer obviously you don’t want to be on the wrong side of this law. Luckily, complying with the provisions in the law is fairly simple. Here is what it requires:

No misleading or fake header information. This includes the “From:” and “To” fields.

No deceptive subject lines. You want your customer to know what you’re selling anyway, so this should be no problem.

Messages must be labeled as advertising. Again, the moral is: no sneaky stuff.

An “internet-based” opt-out method must be provided. You have 10 days to stop e-mailing a person once you have received their remove request.

Messages must include your business (or home) physical address. This provides accountability and a way for the customer to verify that your business is real.

Breaking any of these rules could lead to a fine of up to $11,000 per violation! Honesty is now truly the best policy. You may be thinking: if this is such a big deal, why is my inbox flooded with spam every day?

It’s not a perfect world, and the short answer is that many of those advertisers are breaking the law. Commonly they are outside the United States in areas where prosecution may be unrealistic. You, on the other hand, would probably be quite easy to catch.

Be sure to read the detailed requirements for yourself. You can find more information at the Federal Trade Commission’s website, http://www.ftc.gov/spam

Want to learn the *real* secret to making Affiliate cash without a product or a website – and using unlimited FREE traffic? Check this out… http://affiliatemarketingnetworks.org

Article Source:http://www.articlesbase.com/internet-marketing-articles/affiliate-marketing-know-the-canspam-act-1509467.html

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A form of advertising that is used for delivering your message to thousands relevant audience is referred to as a direct mail. Direct mailing is not as simple as it seems because it requires a lot of time and effort to come up with most effective mailing efforts. Today, there are a number of advertisers who spend millions of dollars to find out ways that can help them to get better responses from direct mail efforts.

Experts say that mail recipient needs to scan your marketing message at least seven times as it will give them sufficient time to understand your company’s strategies, products and services. Today, there are a number of businesses that are running direct mail campaigns. In this process, recipients receive a range of ads in the mailbox each year, so it is not easy for them to remember your company name. To overcome this problem, you need to send your company’s mail after a regular interval as if users see your ads more than once, there will be chances that your company’s name will remain in their minds, and soon, they will start to recognize your brand.

Always try to make your marketing material informative, detailed and unique so that it can easily attract your customers. This will help to convert them from the users to your customers if they show your products and services at least once.

Some people believe that the repetition of an advertisement outweighs the quality. It means that the more you send your ad, the better you will get responses. However, sometimes it has also been seen that poorly designed advertisements get better responses in comparison to well-customized ads, but that is more or less a matter of luck. There can be chance of getting this type of result if poorly designed ads have been sent to the homes of users numerous times. On a final note, unless you do not have funding to send your marketing material to your recipient at least seven times, you cannot be successful in reaching your Email-Campaign to the winning point.

Amya Adora is an online marketing expert with years of experience in online branding activities around the globe, with the US and UK markets in particular. She has also been an active participant in worldwide events related to various aspects of e-promotions ( Email marketing,Email hosting services )and works as a consultant for Rupiz Media.

Article Source:http://www.articlesbase.com/internet-marketing-articles/tips-to-conduct-a-successful-direct-mail-campaign-1315685.html

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