5 Major Benefits of a Squeeze Page

Saturday, November 28th, 2009 at 7:58 am

One of the most important things online entrepreneurs can do once they start marketing on the internet is to set up a squeeze page and start to build a list. As unattractive and boring as many squeeze pages look their role in the growth of an online business is critical, however it is often overlooked or ignored.

The typical start up entrepreneur is mainly concerned about only one thing when starting an online business and that is making money.

On most squeeze pages if the website visitor does not opt in as encouraged they never have the sales page shown to them. The result is a lost sales opportunity which some online entrepreneurs are not comfortable with therefore they choose not to use this page to build a list. As understandable as this choice may be it may however be rather ‘short sighted.’

Let’s look at 5 major benefits using squeeze pages offers anyone with business aspirations on the internet.

Build an Email List of Targeted Leads

By developing an email list of people who have already shown an interest in the product(s) you promote this helps increase your sales conversion rate. Knowing your customers preferences beforehand makes it easier to select only those products they are most interested in. Your leads are now more targeted and this eliminates the guess work in your product selection.

Build a Relationship with Your Customers

By virtue of having the ability to make contact with your list you can use this opportunity to forge a relationship with them. This is vital to any online business since the internet by nature is impersonal making it difficult to gain peoples trust. If trust can be established it greatly increases your marketing efforts due to the comfortable feeling that exist between the customers and you the promoter.

Builds Open Channels of Communication

Being able to freely contact your list allows you to keep them inform on matters that would interest them. This also gives you the chase to share other ‘random’ types of content that could be helpful to them further aiding your relationship building efforts.

Builds a Marketing Platform

The communication ‘platform’ that is now created between you and your customers can also be use to promote other products of yours that they may have an interest in. This approach is very effective provided you don’t abuse it by being way too ‘frequent’ with your promotions. This can easily encourage list members to opt out of your list.

Builds Multiple Streams of Income

With the trust you have built up with your customers it makes it easier to promote the products of others. Their trust in you will give your recommendations more influence over their leading to additional sales. Once again DO NOT abuse this trust!

The value of a squeeze page to the long term growth of any business marketing on the internet is indisputable. A trade-off so to speak is evident in the process however since site visitors are not shown a sales page UNLESS they leave their contact information. Due to this it is understandable that a start up entrepreneur would be reluctant to use squeeze pages and miss a sale. The above review does reveal 5 undeniable benefits these pages do offer whether you are just starting an online business or operating an already established one. Hopefully this will serve to help reinforce the importance and value such a page has on the growth of your business.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about developing an effective Squeeze Page and to receive a free instructional ebook that teaches valuable niche research techniques visit:http://affiliatequickstart.com/

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